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About

Every shopper deserves an answer

Strathly builds Ivy, the sales and support assistant for Shopify stores. She answers shoppers in their language at any hour, sells when the answer is a product, and calls a person when it matters.

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  1. Shoppers ask at any hour: Ivy answers them in seconds, and sells when the answer is a product.
  2. What needs a person waits for one: A refund request is handed to the team with the reply already drafted.
  3. The morning starts with a summary: What Ivy answered, what she sold, and the one conversation that needs you.

Why we started

The question comes before the sale

Shoppers ask before they buy. Will it fit? When will it arrive? Can I send it back? On most stores that question goes into a contact form, the answer comes the next day, and by then the shopper has bought somewhere else.

Chatbots tried to fix it with scripts and decision trees. They answer what they were set up to answer, and send everything else to a queue. The store's real knowledge, its catalog, its policies, its orders, stays out of reach.

So we build Ivy to answer from the store itself. She reads the catalog, the policies and the pages, looks up orders live, and replies in seconds in the shopper's language. When a conversation needs judgment (a refund, an upset customer, a wholesale order), she hands it to a person with the reply already drafted.

What we believe

Four ideas behind every decision

  • Shoppers deserve an instant answer

    A question at 2 AM is as real as one at 2 PM. The answer should be right, in the shopper's language, and come in seconds.
  • Merchants deserve their evenings

    Running a store should not mean answering the same five questions every night. Ivy takes the night shift; your team picks up in the morning.
  • People stay in the loop

    Ivy hands off what needs judgment. Refunds and order changes wait for your click, unless you decide otherwise.
  • Honest answers only

    Ivy answers from your store and from what you teach her. When she doesn't know, she says so instead of guessing.

How we work

Small team, sharp focus

A few habits that shape the product you use.

  • Shopify, done properly

    One platform, built deeply, rather than a little of everything.
  • Ship small, ship often

    Improvements go out as soon as they are ready, and every one is written down.
  • Build what merchants ask for

    Notify me on a coming-soon integration is a vote. We count them.
  • Keep it simple

    A small, boring stack means fewer things break on a busy Saturday night.
  • Your data stays yours

    Hosted in the EU, never sold, never shared with other stores.
  • We answer our own email

    Write to us and a person from the team replies within one business day.

Where we are

New, and open about it

Strathly is a new product. The stores that join now talk to the people who build it, and what they tell us decides what we build next.

That is also why this site has no wall of logos or star ratings. What it has instead is the product itself, explained page by page, and docs you can read before you sign up.

Who is behind Strathly

  • The company
    HEAVENLYTRADE S.R.L. SEMPLIFICATA
  • Based in
    Caserta, Italy
  • Where your data lives
    Servers in Germany (European Union)
  • Who answers your email
    A person from the team, within one business day
Company details in the legal notice

Meet Ivy on your own store

Connect Shopify in 2 minutes and try her before your shoppers do.