Plans for Shopify stores
AI chatbot pricing: pay only for Ivy's conversations
Your team's conversations are unlimited, and every feature is on every plan, with no AI add-on and no fee per ticket or per seat. Plans differ only in how many conversations Ivy takes a month and how many teammates answer with her. Start with a 14-day free trial.
Plans and prices
14-day free trial. Cancel anytime. Billed monthly on your Shopify bill.
Starter
For new stores getting their first conversations
- AI sales assistant
- AI support agent
- Helpdesk for your team
Growth
For growing stores with a small team
- AI sales assistant
- AI support agent
- Helpdesk for your team
Scale
For busy stores and bigger teams
- AI sales assistant
- AI support agent
- Helpdesk for your team
Prices in US dollars, excluding VAT and sales tax. Refund policy
Sales, support and helpdesk in every plan
One price for the whole package: no AI add-on, no fee per ticket or per seat, nothing locked to a bigger plan.
AI sales assistant
Ivy helps shoppers choose and buy.
- Recommends from your live catalog
- Product cards and add to cart
- Answers in the shopper's language
- Sales from conversations, counted
AI support agent
Ivy answers the questions after the sale.
- Order status and tracking
- Refunds, address changes, replacements
- Learns your policies, pages and files
- Hands off when she isn't sure
Helpdesk for your team
Your people take over in one place.
- Shared inbox with assignment and notes
- Handoff rules and drafted replies
- Email handoff when nobody is around
- iOS app with push notifications
- Analytics and unanswered questions
- Your colors, without our branding
- Installs without code
How billing works
One thing counts: the conversations Ivy takes
Everything your team does is included, on every plan: no fee per resolution, per ticket or per seat. Here is exactly what counts, what never does, and what happens on a busy month.
What counts
One conversation each time Ivy takes a chat.
- A shopper writes and Ivy answers: one conversation, whether she solves it or hands it to your team
- A shopper back after a day of silence: a new question Ivy answers is a new conversation
- A very long chat counts once more every 30 of Ivy's replies. A normal one never gets close
What never counts
Everything your team does, and more.
- Your team's replies, however many, in any conversation
- Conversations that go straight to your team while Ivy is paused
- New conversations after your Ivy conversations run out
- More chats from one shopper within 24 hours: still one conversation
- Spam and bots: chats Ivy flags as spam, chats you mark as spam, chats our abuse protections stop
- A greeting nobody answered, and your tests in the Playground
When Ivy runs out
No overage, no surprise bill.
- A heads-up by email and in Strathly at 80% and at 100% of your plan
- Ivy finishes the conversations she's in, and new ones go to your team
- Add extra conversations whenever you want: any number from 10, at your plan's rate
- Nothing is charged unless you buy it
One conversation when Ivy answers, however it ends
- Solved by Ivy or handed off: the same one conversation
- After a handoff, your team answers for as long as it takes
- One shopper, many chats within 24 hours: one conversation
- Your count, live in Settings › Billing
- Ivy answers a shopper: A conversation counts once Ivy takes it, whether she solves it or hands it over.
- Your team never counts: After a handoff, your team answers for as long as it takes. Their replies add nothing.
- Some never count: A greeting nobody answered and your tests in the Playground are free.
Need more? Add exactly what you need
- A heads-up at 80% and at 100% of your plan
- Any number from 10, at the price of a conversation in your plan
- Used only after your plan's conversations, and they never expire
- If everything runs out, Ivy finishes her chats and new ones go to your team
Calculator
How many Ivy conversations will I need?
Set your store's traffic. You'll see the conversations Ivy can expect, the plan that costs least for your team, and what the same month costs on each plan. Your team's conversations cost nothing on any plan.
The estimate assumes 3 in 100 visitors start a conversation, a common rate for a store with chat on every page. Yours depends on your store, so change it above. From the first day, Billing counts your real conversations and shows where the month is heading.
Plus every conversation your team answers, at no cost.
- Growth plan, 300 Ivy conversations included
- $79
- 300 extra Ivy conversations × $0.26
- $78
- Your team's conversations, unlimited
- $0
Extra conversations are bought ahead, any number from 10, and never expire: what you don't use carries over. Scale costs less from about 762 a month.
Install on Shopify- Starter$234
- Growth$157
- Scale$199
Compare plans
The full comparison
What changes from plan to plan, and everything you get on all of them.
| Feature | Starter$39 a month | Growth$79 a month | Scale$199 a month |
|---|---|---|---|
| Your plan | |||
| Ivy conversations a monthConversations Ivy takes, reset every cycle | 100 | 300 | 1,000 |
| Team conversationsYour team's replies never count | Unlimited | Unlimited | Unlimited |
| Extra Ivy conversationsAny number from 10, never expire | $0.39 each | $0.26 each | $0.20 each |
| TeammatesPending invites count too | 2 | 5 | Unlimited |
| Stores | 1 | 1 | 1 |
| 14-day free trial | Included | Included | Included |
| Billed through ShopifyMonthly, on your Shopify bill | Included | Included | Included |
| Ivy on your store | |||
| Answers in the shopper's languageThe language they write in, detected on her own | Included | Included | Included |
| Product cards and add to cart | Included | Included | Included |
| Order status and tracking | Included | Included | Included |
| Refunds, address changes, replacements, cancellationsPrepared in the chat, confirmed by your team | Included | Included | Included |
| Learns your catalog, policies and pagesPlus your files, web pages and answers | Included | Included | Included |
| Your team | |||
| Shared inbox with assignment and notes | Included | Included | Included |
| Handoff rules and drafted replies | Included | Included | Included |
| Email handoff when nobody is around | Included | Included | Included |
| iOS app and push notifications | Included | Included | Included |
| Results | |||
| Sales from conversations | Included | Included | Included |
| Analytics, topics and unanswered questions | Included | Included | Included |
| Your widget | |||
| Your colors, greeting and position | Included | Included | Included |
| Under 42 KB, installed without code | Included | Included | Included |
| Hide Strathly branding | Included | Included | Included |
Every plan starts with a 14-day free trial. Prices in US dollars, excluding VAT and sales tax.
Paying
One bill: your Shopify bill
Strathly is billed by Shopify, with the other apps on your store. There is no card to enter on our site.
Billed through Shopify
Install Strathly from Shopify, or sign up here first and then install it from Shopify: either way, you pay on the Shopify bill you already get. No card on our site, and never a second bill.
- Approve your plan in Shopify to start the 14-day free trial. There is no card to give us.
- Your plan and any extra conversations you buy appear on your Shopify bill, with taxes added under Shopify's rules.
- Change plans or cancel on Shopify's own plan page, one click from Settings › Billing.
- Your invoices are in your Shopify admin, next to the other apps you pay for.
Prices are in US dollars, billed monthly, and exclude VAT and sales tax. Our refund policy has the details on refunds.
Billing FAQ
Billing questions, answered
How much does an AI chatbot cost for a Shopify store?
With Strathly, it depends on how many shoppers Ivy talks to, not on your catalog or your team. With chat on every page, about 3 in 100 visitors start a conversation, so a store with about 3,000 visitors a month fits Starter, $39 a month for 100 Ivy conversations and 2 teammates. One with about 10,000 fits Growth, $79 a month for 300 Ivy conversations and 5 teammates, and one with about 33,000 fits Scale, $199 a month for 1,000 Ivy conversations and unlimited teammates. A busier month adds extra conversations at your plan's rate, and your team's conversations never cost anything. Prices in US dollars, excluding VAT and sales tax. The calculator on this page works it out for your own traffic.
How does the free trial work?
Every plan starts with a 14-day free trial with every feature. You start it by approving the plan in Shopify: there is no card to give us. Shopify charges you only when the 14 days end, we remind you 3 days before, and if you cancel first you pay nothing. There is no free plan.
Do conversations my team answers count?
No. Team conversations are unlimited on every plan: your team's replies never count, however many there are, and neither do conversations that go straight to your team: a shopper who asks for your team before Ivy answers, or writes while Ivy is paused or after your Ivy conversations run out. You pay only for the conversations Ivy takes. When she hands one to your team, it counts once, as hers, and your team can answer it for as long as it takes.
What counts as an Ivy conversation?
A conversation counts once a shopper sends a message and Ivy answers it, whether she solves it herself or hands it to your team. Everything a shopper asks Ivy within 24 hours counts as one conversation, however many chats they open. After a day of silence, a new question that Ivy answers is a new conversation; if only your team answers, it doesn't count. A very long chat counts once more every 30 of Ivy's replies; a normal one never gets close. A greeting nobody answered doesn't count, and your tests in the Playground never count.
Do spam and bots count against my plan?
No. Ivy spots spam on her own (ads, floods of the same message, abuse, attempts to misuse her), stops answering and hands the chat to your team as Looks like spam. Chats over the daily caps per visitor and per IP address, or from a browser that fails the bot check, go to your team without Ivy, and a shopper you marked as spam goes quietly to the Spam view of your Inbox. None of these counts toward your Ivy conversations, even if Ivy replied before she noticed and even if your team answers. If you decide a chat wasn't spam after all, it counts by the usual rules again.
What happens if Ivy runs out of conversations?
Your plan's Ivy conversations reset every cycle. The owner and admins get a notification in Strathly and an email at 80% and at 100% of them. If your plan's conversations and any extra conversations you bought are used up, Ivy finishes the conversations she is in and new ones go to your team, who keep answering as usual. There is no automatic overage and no surprise bill: nothing is charged unless you buy it.
How do extra conversations work?
Buy them in Settings, Billing, any number from 10, at your plan's own rate: $0.39 on Starter, $0.26 on Growth and $0.20 on Scale, the price of a conversation inside the plan. They are added to your next Shopify bill, never expire and are used only once the month's conversations run out, so what you don't use stays for a busier month. Extra conversations aren't sold during the free trial: if you need more then, move to a bigger plan.
Why per conversation, and not per ticket or per seat?
Because a conversation Ivy takes is the work we do for you. Your team's work isn't metered: there is no fee for each ticket your team answers and no price per seat: teammates come with the plan. Ivy costs the same whether she solves a conversation or hands it over, so she never has a reason to hold on to a shopper who needs a person.
How do I pay?
Through Shopify, always. Whether you install Strathly from Shopify or sign up on our website and then install it from Shopify, you approve the plan in Shopify and it appears on your Shopify bill, with taxes added under Shopify's rules. You never enter a card on our site, and Shopify's billing page has your invoices. Prices are in US dollars and exclude VAT and sales tax.
Can I change plans or cancel anytime?
Yes. Settings, Billing opens Shopify's plan page, where you move up or down or cancel whenever you like; Shopify applies the change to your bill under its own rules. Once the plan ends, Ivy stops answering on your store.
Can I get a refund?
Yes. Any charge (the first one after your free trial, a monthly renewal, extra conversations) is refunded in full if you ask within 14 days of it, no reason needed, and the refund goes back through Shopify. After that, cancel at any time and your plan runs to the end of the period you paid for. A charge made by mistake is always refunded. Our refund policy has the details.
Is there yearly billing?
Not today. Plans are monthly and billed through Shopify, and you can cancel at any time.
Do teammates cost extra?
No, there is no price per seat. Starter includes 2 teammates, Growth 5 and Scale as many as you need. Pending invites count toward the plan's teammates.
Is any feature locked to a bigger plan?
No. Every plan has every feature: product cards and add to cart, order tracking, handoff rules, drafted replies, the iOS app, sales from conversations and hiding Strathly's branding. Plans differ only in Ivy conversations a month and teammates.
Does Strathly work for large stores and Shopify Plus?
Yes. Every Strathly plan works on every Shopify plan, Shopify Plus included, with every feature. Scale includes 1,000 Ivy conversations a month and as many teammates as you need. If you need more, add extra conversations in Settings, Billing at Scale's rate of $0.20 each, any number from 10: they never expire. There are no custom plans: the same prices apply to every store.
In the docs
Set it up, step by step
- Plans, prices and the 14-day free trialThree plans that differ only by Ivy conversations and seats, a 14-day free trial that starts when you go live, and billing through Shopify, on your Shopify bill.
- What counts as an Ivy conversationOnly Ivy's conversations count, one per shopper visit within 24 hours. Your team's replies are unlimited; spam and Playground tests never count.
- Extra conversations and auto top-upBuy extra conversations from 10 at your plan's rate. They never expire. Set auto top-up, and see what happens if you run out of conversations.
- Change your plan or cancelSwitch plans or cancel on Shopify's plan page, opened from Settings › Billing, and see what happens to Ivy, your extra conversations and your data.
Try Ivy free for 14 days
Connect your store in 2 minutes. 14-day free trial. Cancel anytime.