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Customer support

Running customer support for a Shopify store: live chat, the team's routine, busy seasons and answering shoppers in their own language without hiring for it.

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Customer support

Chatbot vs live chat for Shopify stores: which one, and when you need both

A chatbot answers your shoppers instantly, at any hour, from what your store has written down; live chat puts a person from your team in the conversation. For most Shopify stores the right answer is both in the same chat window: an AI agent that takes the repeat questions, and a clean handoff to a person for the rest.

24 min read
  • Customer support

    Black Friday customer service checklist for Shopify [2026]

    Black Friday customer service is won before the sale: publish the answers shoppers will ask for, decide who answers what and when, and prepare for the wave of order questions that comes after Cyber Monday. Here is the checklist, dated for 2026, with each task's place in Shopify.

    21 min read

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