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The best AI chatbots for ecommerce stores [2026]: 9 compared on selling, orders and price

The best AI chatbot for ecommerce sells in the chat, answers and changes orders, and hands the rest to your team at a price you can predict. We compared nine on those points, with prices read on October 14, 2026. For Shopify stores Strathly comes first; every entry says which platforms it runs on.

Updated · The Strathly team · 30 min read

On this page
A sample store's chat where a shopper asks for a warm gift in size L and Ivy answers with a product card, size L selected and an Add to cart button.

An AI chatbot for ecommerce is no longer a box that answers FAQs. The ones worth paying for in 2026 do four jobs: they recommend products and put them in the cart, they find an order and tell the shopper where it is, they can change that order within limits you set, and they hand the conversation to a person when they shouldn't handle it alone. Everything else, the tone, the colors, the widget position, is easy to get right with any of them.

The hard part is comparing them. Every vendor uses the word "AI agent", and every pricing page counts something different: conversations, replies, resolutions, seats or site visitors. This comparison puts nine tools side by side on the four jobs above and on the unit you pay for, with every price and feature read from official pages and listings on October 14, 2026.

One thing to say up front: Strathly is an AI sales and support agent built only for Shopify stores. If your store runs on WooCommerce, BigCommerce or another platform, skip to the entries that list it; each one says where it runs. If you are on Shopify and want to see the difference on your own catalog: Install on Shopify. Setup takes about 2 minutes. 14-day free trial. Cancel anytime.

How we chose and compared

We picked the nine AI chatbots a store owner is most likely to meet when shopping for one: the apps that rank in the Shopify App Store's AI chatbot and live chat searches, the ecommerce helpdesks that sell an AI agent, the general-purpose agent builders that ecommerce listicles keep recommending, and Shopify's own free chat. Then we scored each one on what matters to a store, not to a call center.

The four criteria:

  1. It sells in the chat. Product recommendations from your live catalog, shown as cards with a price, stock and options, and an Add to cart button or a cart with checkout. A link to a product page is not the same thing.
  2. It handles orders. At the least, order status and tracking in the chat. Better: it can prepare or make the change the shopper asks for (a refund, a cancellation, a new address) with rules that keep you in control.
  3. It hands off well. When the AI shouldn't answer, the conversation reaches a person with context, in an inbox your team actually uses, ideally with a reply already drafted.
  4. You can predict what it costs. What is metered (conversations, replies, resolutions, seats or visitors), what is included, and what happens when you run out.

How the facts were gathered: on October 14, 2026 we read each vendor's pricing page, its product pages and help documentation, and its Shopify App Store listing where it has one. Ratings and review counts are the App Store's on that day. Where a vendor shows different prices on its site and in the App Store, the entry says which one is quoted. We did not run paid trials of every competitor, so when a feature isn't on a vendor's public pages, the entry says "not listed", not "missing". Strathly's facts come from its own product code and pricing.

The 9 best AI chatbots for ecommerce at a glance

ToolRuns onBest forYou pay per
StrathlyShopifyShopify stores that want the chat to sell and handle ordersIvy conversation (team conversations unlimited); from $39 a month
Tidio (Lyro)Any website, with apps for Shopify, WooCommerce, Wix and moreA free start and one inbox for chat, email and socialLyro conversation, on top of helpdesk conversations
GorgiasShopify, WooCommerce, BigCommerce, Magento, PrestaShopLarge teams that need a full helpdeskHelpdesk ticket, plus automated interaction
ZipchatShopify, WooCommerce, BigCommerce, Magento, Salesforce Commerce Cloud, PrestaShopAI sales across WhatsApp, Instagram and the siteAI reply
Shopify InboxShopifyA free first chatFree
ChattyShopifyThe lowest entry price on ShopifyAI conversation
Fin by IntercomAny website; Fin for Ecommerce on Shopify onlyTeams already on Intercom or another helpdeskOutcome, plus helpdesk seats
Rep AIShopify, WooCommerce, SalesforceHigh-traffic brands that want proactive sellingSite visitor or session
ChatbaseAny website, with a Shopify appBuilding a custom agent with your own toolsMessage credit

Competitors' prices are in their entries, each with its source. Strathly is the only paid tool in this list that bills a single unit, the conversations its AI takes, with no ticket, reply, outcome or traffic meter and no cap on the products the AI knows.

1. Strathly: best for Shopify stores that want the chat to sell and handle orders

Only the conversations Ivy takes count: your team's conversations are unlimited on every plan, and every feature is on every plan. No other paid tool in this list combines the two. Helpdesks charge per seat or per ticket and then add an AI fee on top; AI-first apps gate their better model, their shopping assistant or their team seats behind higher plans. With Strathly, the plans differ only in how many conversations Ivy handles and how many teammates join.

And Ivy doesn't stop at answering: she works on the order. With an order number and the email used at checkout, she shows the shopper the status, the carrier and the tracking link straight from Shopify. Refunds, cancellations, address changes and free replacements are prepared as drafts your team approves with one click, or, if you switch an action on, done by Ivy herself within the money cap you set, only for a shopper who proved the order is theirs, with 10 seconds to undo before anything reaches Shopify.

Runs on: Shopify only. Ivy is Strathly's assistant; she works in a chat widget that goes into your theme as a Shopify app embed, with no code.

Selling in the chat

Ivy reads your catalog from Shopify (products, variants, prices, stock, options and collection names) along with your policies, published pages and shipping rates. When a shopper describes what they want, she recommends from that catalog and the chat shows a card for each product: photo, price, a struck-through compare-at price when there is one, stock, an option picker and Add to cart. When the shopper is ready, she builds a real Shopify cart with a Checkout button. The AI shopping assistant that recommends from your live catalog shows the whole flow, and the docs explain how Ivy picks products and builds carts.

A store chat where the shopper asks to add a scarf and Ivy shows the cart with a crewneck and a scarf, a total of 187 dollars and a Checkout button.
Sample store. Ivy builds the Shopify cart in the chat; the shopper goes straight to checkout.

You decide which products she may suggest, you can leave her a private note per product ("runs small, suggest a size up"), and she never invents a product, a price or a discount code. Sales are counted by one stated rule: an order placed within 3 days of a conversation with Ivy counts as a sale from that conversation, and each order links back to the conversation that led to it, so you can check every one.

Orders, handoff and your team

Order status needs no setup: Ivy reads the order and its tracking from Shopify. For changes, the default is cautious on purpose. Ivy hands the request to your team with a draft ready, and a teammate checks it and presses one button such as Send and refund. When you are comfortable, you can let her act on her own, one action at a time, with a cap per order; exchanges and partial cancellations always go to a person. Order status and order changes in the chat covers what she can do and when.

Handoffs are built in rather than bolted on. Rules decide what reaches a person: a refund request above an amount you choose, a shopper who asks for a person or sounds upset, a wholesale order, words you list yourself such as "chargeback". Each handoff arrives in a shared inbox with Ivy's summary and a reply she drafted for you to edit or send.

Strathly's Inbox with a conversation Ivy handed off: the shopper's sweater arrived with a hole, Ivy looked up order 1047 in Shopify, explained that refunds over 100 dollars go to the team, and drafted a refund reply for the teammate.
A refund above the store's limit reaches the team with the order Ivy looked up and a reply she drafted. Sample store.Source: Strathly's dashboard, captured October 14, 2026.

Business hours decide what Ivy does while you're away (keep answering and take the shopper's email, or hand off anyway), and a shopper who left gets your team's reply by email. Your team answers from the web dashboard or from the iPhone app with a push when a shopper needs you, which is included in every plan and free on the App Store.

Strathly pricing

PlanPrice a monthIvy conversations a monthExtra conversationTeammates
Starter$39100$0.392
Growth$79300$0.265
Scale$1991,000$0.20Unlimited

Prices in US dollars, excluding VAT and sales tax. Everything one shopper asks Ivy within 24 hours is one conversation, with one more every 30 of her replies in a very long chat; spam and conversations stopped by the chat's protections never count. Extra conversations are bought ahead from 10 at a time, at your plan's rate, and never expire. There is no automatic overage: when the allowance and the extras run out, Ivy finishes the conversations she is in and new ones go to your team. All of it is on Strathly's plans and prices.

Pros

  • One unit, the Ivy conversation, with your team's conversations unlimited and no per-seat fee for the teammates your plan includes.
  • Order status plus refunds, cancellations, address changes and replacements, with approval by default and Ivy's autonomy only where you switch it on.
  • Product cards with options, Add to cart and a real Shopify cart; sales checkable order by order.
  • Handoff rules, keyword rules, Ivy's summary and drafted reply, business hours and an iPhone app, all on every plan.

Cons

  • There is no free plan. What you get instead is a 14-day free trial on Growth with every feature from day one, including order actions, analytics and the iPhone app, and your team's conversations unlimited, where free tiers elsewhere stop at answering questions.

2. Tidio (Lyro AI Agent): best for stores on several platforms that want a free start

Tidio is a live chat and helpdesk for any website, with Lyro, its AI agent, sold as a separate meter. It is a mature, popular product with a free plan, and its Shopify listing now describes an agent that answers, acts on orders and sells.

Runs on: any website, with integrations for Shopify, WooCommerce, Wix, BigCommerce, WordPress and others.

What it does for a store: Lyro answers from your content and, per Tidio's Shopify App Store listing, handles "order status, refunds, cancellations and order edits", starts conversations on product pages, compares products and adds to cart. Its inbox covers chat, email, Instagram, WhatsApp and Messenger, with iOS and Android apps for the team.

Pricing (Tidio's pricing page and plan data, monthly billing, read October 14, 2026):

  • Free: 50 helpdesk conversations a month and 50 Lyro conversations once.
  • Starter: $29 a month for 100 billable helpdesk conversations; Growth from $59 a month for 250.
  • Lyro AI Agent, on top: $39 a month for 50 Lyro conversations, $75 for 100, $140 for 200, $210 for 300, $700 for 1,000. Above that, Plus (from $300 a month plus usage) or Premium (contact sales).
  • A 7-day free trial with no card; up to 10 seats on the self-serve plans.
Tidio's Lyro AI Agent page with the headline The AI agent customers want to talk to and Start for free and Contact sales buttons.
Lyro is sold as its own product, on top of Tidio's helpdesk plans or on another helpdesk.Source: Tidio's official Lyro AI Agent page, captured October 14, 2026.

Pros: a real free plan; any platform; chat, email and social in one inbox; Android and iOS apps; 4.8 stars from 1,355 reviews on the Shopify App Store.

Cons: three separate meters (helpdesk conversations, Lyro conversations, Flows visitors), so AI at volume is expensive: 1,000 Lyro conversations cost $700 a month before the helpdesk plan. Strathly's Scale plan covers 1,000 Ivy conversations for $199, with the team's conversations unlimited. If you're already on Tidio and the Lyro bill is the problem, we compared seven Tidio alternatives for Shopify stores on what each one bills you for.

3. Gorgias: best for large teams that need a full ecommerce helpdesk

Gorgias is the best-known ecommerce helpdesk: one inbox for email, chat, social, SMS and voice, with an AI Agent that resolves support questions and works as a shopping assistant. If your support team lives in tickets across many channels, it is built for you.

Runs on: Shopify, WooCommerce, BigCommerce, Magento and PrestaShop.

What it does for a store: the AI Agent answers, tracks orders and runs actions such as cancelling orders, processing returns and updating addresses; it also recommends products as a shopping assistant. Agents see Shopify orders inside each ticket.

Pricing (Gorgias's pricing page with the AI Agent included, monthly billing, read October 14, 2026):

  • Starter: $40 a month for 50 tickets and 30 automated interactions (monthly billing only).
  • Basic: $90 a month for 300 tickets and 30 automated interactions.
  • Pro: $550 a month for 2,000 tickets and 190 automated interactions; Advanced: $1,430 for 5,000 and 530.
  • Automated interactions above the plan's allowance cost $1.50 each, and the pricing page states that "each automated interaction also counts as one helpdesk ticket".
  • A free trial; annual billing lowers the monthly price.
Gorgias's pricing page with the Add AI Agent toggle on and annual billing: Starter, Basic, Pro and Advanced plans with tickets and automated interactions included.
Helpdesk tickets and AI automated interactions are priced together but counted separately.Source: Gorgias's official pricing page, captured October 14, 2026.

Pros: the deepest helpdesk in this list, every channel including voice, "unlimited customer support agents" from Basic (its Shopify App Store listing), mobile apps, 4.3 stars from 704 reviews on the Shopify App Store.

Cons: two meters for one conversation the AI resolves (an automated interaction and a ticket), and only 30 automated interactions on the two smaller plans. A store that mostly needs its storefront chat to sell and answer pays for a helpdesk it may not use; Strathly's Growth plan includes 300 Ivy conversations for $79, with no ticket fee. Already on Gorgias and weighing a move? We compared seven Gorgias alternatives for Shopify stores on price and AI.

4. Zipchat: best for AI sales across WhatsApp, Instagram and the site

Zipchat is an AI sales and support agent for ecommerce brands that sells on several channels at once: the website chat, WhatsApp, Instagram, Messenger and email. It is strong on proactive selling and runs on most commerce platforms.

Runs on: Shopify and Shopify Plus, WooCommerce, BigCommerce, Magento and Adobe Commerce, Salesforce Commerce Cloud and PrestaShop.

What it does for a store: recommendations, add to cart, upsells and cart recovery; order tracking, returns and refunds (refunds pending your approval), address changes through integrations and cash-on-delivery confirmation. It hands off to its own live chat or to your helpdesk (Zendesk, Gorgias, Re:amaze and others).

Pricing (Zipchat's pricing page, read October 14, 2026):

  • Starter: $80 a month billed monthly ($64 a month billed annually) for 750 AI replies, which Zipchat estimates at around 300 conversations.
  • Pro: $300 a month for 3,000 replies (around 1,250 conversations); Scale: $600 for 6,000; Scale Plus: $1,200 for 14,000; Unlimited from $2,100.
  • Extra replies: $49 per 250 (per 500 on Scale Plus). A 7-day trial and a 30-day money-back guarantee; unlimited team members.
  • No free plan on the website; the Shopify App Store listing has a free plan of 120 AI replies a month.
Zipchat's pricing page on annual billing: Starter, Pro, Scale and Scale Plus plans with AI replies per month and the estimated conversations each covers.
Zipchat bills per AI reply and translates replies into an estimate of conversations.Source: Zipchat's official pricing page, captured October 14, 2026.

Pros: omnichannel AI on every plan, broad platform support, order actions, unlimited seats, 4.9 stars from 207 reviews on the Shopify App Store.

Cons: every AI reply is a unit, so a long sales chat uses several; the conversation figures are the vendor's estimate. Strathly counts a whole visit as one conversation, however many replies it takes, up to 30 of Ivy's replies. No team mobile app was found on Zipchat's public pages.

5. Shopify Inbox: best free start on Shopify

Shopify Inbox is Shopify's own free chat, and with its Inbox agent it is now an AI sales associate too. Every Shopify merchant can install it, and for a new store with a handful of chats a week it may be all you need at first.

Runs on: Shopify only.

What it does for a store: according to Shopify's Help Center page on the Inbox agent, the agent answers product questions, recommends products, adds them to the cart, looks up orders and replies in the customer's language. The customer is prompted to sign in before it shares order information, the agent needs new customer accounts, and it is available on the Basic, Grow, Advanced and Plus plans. A notice that the chat is powered by Shopify is shown to customers.

Pricing: free (Shopify App Store listing, read October 14, 2026).

Shopify Inbox's App Store listing: Free, rated 4.6 from 5,818 reviews, described as an AI sales associate for your online store.
Shopify's own chat, now with an AI agent, free for every merchant.Source: Shopify Inbox's official Shopify App Store listing, captured October 14, 2026.

Pros: free, first-party, already in your admin; 4.6 stars from 5,818 reviews; staff apps for iOS and Android.

Cons: no refunds, cancellations or address changes are listed among the agent's tasks, and order lookups need the shopper to sign in. When staff aren't available, Shopify's Help Center says the agent shares your store's email address. Inbox is free, but it stops at answering: Strathly adds order changes with approval, handoff rules with a drafted reply, business hours that take the shopper's email, and sales you can check order by order. The docs show how to move from Shopify Inbox or another chat app in one theme save.

6. Chatty: best low-cost AI chat on Shopify

Chatty is a Shopify-native AI chatbot and live chat with a helpdesk inbox, sold as an AI sales agent. It has the largest review base among the AI-first chat apps and the lowest paid entry price here.

Runs on: Shopify only.

What it does for a store: AI answers and product recommendations from the Free plan, AI order tracking from Basic, and the full AI shopping assistant, a better AI model, proactive engagement and abandoned-cart recovery from Pro. Human conversations are unlimited on every plan; the inbox also covers WhatsApp, Messenger, Instagram and email.

Pricing (Chatty's pricing page, monthly billing, read October 14, 2026):

  • Free: 50 AI conversations a month, AI trained on up to 200 products, 1 team member.
  • Basic: $19.99 a month for 100 AI conversations, 500 products, 5 members.
  • Pro: $68.99 for 500 AI conversations, 8,000 products, 10 members; Plus: $199 for 1,000, 20,000 products, unlimited members.
  • $0.40 for each AI conversation beyond the plan; a 7-day trial.
Chatty's pricing page with the Free plan at 0 dollars for 50 AI conversations and the Basic plan at 19.99 dollars for 100 AI conversations, 500 products and 5 team members.
Chatty counts AI conversations, like Strathly, and caps products and members by plan.Source: Chatty's official pricing page, captured October 14, 2026.

Pros: a free plan and a $19.99 entry; human conversations unlimited; 4.9 stars from 1,879 reviews on the Shopify App Store.

Cons: the shopping assistant and the better AI model start at $68.99; product and member caps on every plan. Chatty is cheaper to start, but its pricing page lists AI order tracking and no AI refunds, cancellations or address changes; Strathly includes order changes, handoff rules and the iPhone app on every plan, with no product cap.

7. Fin by Intercom: best for teams already on Intercom or another helpdesk

Fin is Intercom's AI agent, now owned by Salesforce (the acquisition completed on September 10, 2026). Fin for Ecommerce is its version for online stores: it recommends products, guides shoppers to checkout and handles tracking, returns and exchanges in the same conversation.

Runs on: any website through Intercom's Messenger, and on top of helpdesks such as Zendesk, Salesforce and Freshdesk. Fin for Ecommerce itself is, in Fin's words, "only available to Shopify-powered businesses" and requires Intercom.

What it does for a store: pre-purchase questions, recommendations and checkout guidance, plus order status, returns, exchanges and order updates through Procedures you configure; 45 languages; voice, email, WhatsApp and SMS channels.

Pricing (Intercom's pricing page, annual billing, read October 14, 2026):

  • Intercom helpdesk with Fin: Essential $19 per seat a month, Advanced $85, Expert $132, plus $0.99 per Fin outcome.
  • Fin on another helpdesk: $0.99 per outcome with a minimum of 50 outcomes a month.
  • An outcome is charged at most once per conversation; it includes a resolution and a Procedure that ends in a handoff, while a customer who asks for a human costs nothing. A 14-day free trial without a card.
  • On the Shopify App Store the seat plans show monthly prices of $39, $99 and $139 per seat.
Intercom's pricing page: Essential includes Fin AI Agent, from 0.99 dollars per Fin outcome and 19 dollars per seat a month, billed annually.
Fin is billed per outcome, on top of Intercom's seats.Source: Intercom's official pricing page, captured October 14, 2026.

Pros: a strong agent for sales and support, works on any helpdesk, many channels and languages, enterprise references.

Cons: two costs to forecast, seats and outcomes, and an outcome can include a handoff; 3.7 stars from 18 reviews on the Shopify App Store. For a Shopify store, Strathly's $39 covers 100 Ivy conversations and 2 teammates in one fixed price. If you're on Intercom today and weighing a move after the Salesforce deal, see seven Intercom (Fin) alternatives for ecommerce.

8. Rep AI: best for high-traffic brands that want proactive selling

Rep AI is a sales-first AI shopping assistant: it watches for hesitating shoppers and opens the chat to recommend products and save the sale, with a separate support agent for order questions.

Runs on: Shopify first, plus WooCommerce and Salesforce among its integrations.

What it does for a store: proactive, behavior-triggered chats, recommendations and checkout guidance; order status, returns, cancellations and address changes on the support side. Handoffs go to live chat agents, or to Gorgias and Zendesk; its own helpdesk is in beta.

Pricing (read October 14, 2026):

  • Shopify App Store listing: Pay-as-you-Grow, free to install with 100 free visitors a month and $12 per 1,000 more (up to 100 products); Starter $104 a month for up to 10,000 visitors; Basic $209 for 25,000; Standard $368 for 50,000; $12 per extra 1,000 visitors; a 14-day trial.
  • Official pricing page, priced by monthly sessions: at 80,000 sessions it showed Sales at $578 a month, Support at $250 and both together at $726 on monthly billing.
Rep AI's pricing page at 80,000 monthly website visits: Sales at 578 dollars a month, Support at 250 dollars and Sales plus Support at 726 dollars.
Rep AI's price follows your traffic, not your conversations.Source: Rep AI's official pricing page, captured October 14, 2026.

Pros: strong proactive selling, a 14-day trial with no card, integrations with the big helpdesks; 4.6 stars from 118 reviews on the Shopify App Store.

Cons: the price follows site traffic whether shoppers chat or not, with product caps on the App Store plans. A store with many visitors and few chats pays for the visitors; Strathly bills only the conversations Ivy takes.

9. Chatbase: best for building a custom agent for any website

Chatbase is a general-purpose AI agent builder with a built-in helpdesk and a Shopify integration. It suits a team that wants to design its own agent, connect its own tools and run it on several channels, ecommerce being one use among many.

Runs on: any website, with a Shopify app; also WhatsApp, Instagram, Messenger, Slack and voice.

What it does for a store: product search by text or photo, add to cart, checkout links, order status and tracking, returns and exchanges (drafted for your team's approval), creating orders and tagging them. Its Shopify actions documentation states that no action cancels an order or changes the shipping address on an existing order.

Pricing (Chatbase's pricing page, monthly billing, read October 14, 2026):

  • Hobby: $40 a month for 700 message credits and 2 members; Standard: $150 for 4,000 credits and 3 members; Pro: $500 for 15,000 credits and 5 members; Enterprise on request.
  • Each request to the AI model costs credits depending on the model chosen, and actions can add requests. Extra credits: $40 per 1,000. Removing the "Powered By Chatbase" branding: $99 a month.
  • A 7-day trial; the Shopify App Store listing also shows a free plan with 50 credits.
Chatbase's pricing page with Hobby at 40 dollars a month, Standard at 150, Pro at 500 and Enterprise on request.
Chatbase bills message credits, and the credits per reply depend on the AI model you pick.Source: Chatbase's official pricing page, captured October 14, 2026.

Pros: flexible, works anywhere, many channels and models, 4.9 stars from 40 reviews on the Shopify App Store.

Cons: you configure the agent yourself; credit costs move with the model and with each action; no cancellation or address change; branding removal costs extra. Strathly is set up from Shopify in minutes and hides its branding on every plan.

Ecommerce chatbot examples: what good looks like

An ecommerce chatbot earns its place in five moments of a store's day. Here is what each looks like when it's done well, whichever tool you pick.

"Does this run big?" The best answer comes from your own size guide and product notes, recommends a size, and shows the product card with that size already selected. A generic "check our size chart" sends the shopper away from the product.

"I need a gift for my sister, she's always cold." The chatbot asks one question if it must (a budget, a size), then recommends two or three products from your catalog, in stock, with prices and an Add to cart button on each. When the shopper picks, it builds the cart so checkout is one tap away.

"Where is my order?" The shopper gives the order number and the email used at checkout, and the chatbot answers with the status, the carrier and a tracking link, without making them log in or open an email.

A store chat where a shopper gives order 1061 and her email, and Ivy answers that it is out for delivery with UPS, above the order card with the four delivery steps and a Track package link.
Sample store. With the order number and the checkout email, Ivy answers from Shopify: the status, the carrier, the tracking number and the link.

That one question is a large share of most stores' support, which is why order tracking for Shopify is the first thing to test in any trial. Ask your candidate tool about an order that hasn't shipped, one in transit and one marked delivered, and compare the answers. The docs show what Ivy shows in the order card and what she does when the order isn't found.

"Can you ship it to my office instead?" A good chatbot checks whether the order has shipped. If it hasn't, it either changes the address within the rules you set or passes the request to your team with the new address already written into a draft. It never tells the shopper the change is done when it isn't.

Strathly's Inbox side panel for a handed-off conversation: why Ivy handed off, an order change because Noah asked to change an order, the built-in rule that order changes go to the team unless Ivy is allowed to do them, and order 1052, not shipped yet, with its two items and the current address.
Why Ivy handed off, and the order she looked up, next to the conversation. Sample store.Source: Strathly's dashboard, captured October 14, 2026.

"My sweater arrived with a hole." This is where an AI should step back: it apologizes, looks up the order, offers the options your policy allows, and hands the conversation to a person with a summary and a drafted reply when the refund is above your limit. The shopper is told who replies and when, and gets the answer by email if they leave. The handoff to your team with a drafted reply works this way in Strathly.

How to choose the right AI chatbot for your store

Choose by the platform you sell on, then by the work you want off your plate, then by the unit you'll pay for. In that order, the field narrows fast.

Start with your platform

If you sell on Shopify, every tool in this list is open to you, and a Shopify-only tool can go deeper: it reads your catalog, policies and shipping rates on install and works on orders through Shopify's own permissions. If you sell on WooCommerce, BigCommerce or a custom stack, your choice is between the multi-platform tools here: Tidio, Gorgias, Zipchat, Fin (its service agent), Rep AI and Chatbase.

Decide how far into orders it should go

Order status is table stakes. The real difference is what happens after: does the chatbot only tell the shopper to email you, or can it prepare the refund, the cancellation or the address change for your approval, and, if you choose, do it alone within a cap? Ask every vendor what it does by default, how the shopper is verified, and whether there is a way to undo a mistake. In Strathly, actions wait for one-click approval until you let Ivy act herself, only for a shopper who proved the order is theirs, and every action can be undone for 10 seconds.

Look at where the handoff lands

A handoff is only as good as the inbox it lands in. If you already run a helpdesk your team likes, a chatbot that hands off into it (Zipchat, Fin, Rep AI) keeps one queue. If you don't, you want a shared inbox with the AI's context in the box: the summary, the order and a drafted reply. Small teams should also check for a phone app with push, because the person on call is rarely at a desk. If you're still weighing an AI agent against people answering live, here is how a chatbot and live chat share one chat window, and if people will answer most chats, our guide to live chat software for ecommerce compares seven tools built around a team.

Compare the unit, not the headline price

Two tools with the same monthly price can cost very different amounts for the same month of chats, because they meter different things.

A card counting one sample conversation four ways: 1 per conversation, 12 per AI reply, 0 or 1 per resolution depending on the vendor's rule, and per site visitor every visit whether or not the shopper chats.
The same conversation costs 1, 12, 0 or 1 units, or nothing tied to it at all, depending on what a vendor bills for.

A worked example for a store with about 300 AI conversations a month, from the prices quoted in the entries above (monthly billing, read October 14, 2026):

  • Strathly: $79 on Growth, which includes 300 Ivy conversations and 5 teammates; your team's own conversations are unlimited.
  • Tidio: $210 for 300 Lyro conversations, plus a helpdesk plan for the conversations your team answers (Starter, $29 for 100).
  • Zipchat: $80 for 750 AI replies, which Zipchat estimates at around 300 conversations; longer chats use more replies.
  • Chatty: $68.99 on Pro for 500 AI conversations (Basic's 100 plus 200 extras at $0.40 would cost more), with up to 10 members and 8,000 products.
  • Fin: up to 300 outcomes at $0.99, about $297, plus at least one helpdesk seat.

Chatty is the cheapest line here, and it is a fair choice for a store that only needs answers and recommendations. The price gap buys something specific with Strathly: order changes with approval, handoff rules with a drafted reply, and the iPhone app, on every plan. Strathly's rule for what counts as a conversation is one visit, one conversation; check the equivalent rule before you trust any vendor's estimate.

Run the same five questions in every trial

Take the five examples above, ask them in each tool's preview or test mode with your own products and orders, and compare the answers side by side. Ten minutes per tool will tell you more than any feature table, including this one. And start early: a chatbot chosen in the week before a sale learns your store under pressure, which is why the Black Friday customer service checklist puts handoff rules and testing weeks ahead of the peak.

How the nine compare on the four criteria

What it doesStrathlyTidioGorgiasZipchatShopify InboxChattyFinRep AIChatbase
Product cards and add to cartYesYesNot listedYesYesPartialYesPartialYes
Order status in the chatYesYesYesYesAfter sign-inYesYesYesYes
AI refunds, cancellations or address changesYesYesYesYesNot listedNot listedYesYesPartial
Handoff into its own team inboxYesYesYesPartialYesYesYesPartialYes
Team app for iPhoneYesYesYesNot listedYesYesYesNot listedNot listed

Read from each vendor's pricing page, product pages, help documentation and Shopify App Store listing on October 14, 2026 (Strathly: its own product). "Partial" for Chatty: product recommendations from the Free plan, the full shopping assistant from Pro. For Rep AI: recommendations and checkout guidance, with add to cart not stated on the pages read; its own helpdesk is in beta. For Zipchat: handoff to its own live chat or to your helpdesk. For Chatbase: returns and exchanges, but no cancellation or address change. Strathly's iPhone app is free on the App Store.

How Strathly helps

If your store runs on Shopify, Strathly is the AI chatbot built for the four jobs this comparison measured, with one price that doesn't punish a busy month. Here is what you get, on every plan.

Answers from your store, and only your store. Ivy reads your products, policies, pages and shipping rates when you connect Shopify, and you can add files, web pages and answers of your own. She doesn't invent products, prices or discount codes; when nothing in your store answers a question, she says so, the question goes on your Unanswered list, and you teach her the answer once. How Ivy learns your store explains the sources.

Sales in the chat. Product cards with options and Add to cart, a real Shopify cart with checkout, and every sale from a conversation listed with the conversation that led to it, in chat analytics you can check order by order.

Orders handled, within your limits. Order status from the order number and checkout email; refunds, cancellations, address changes and replacements prepared for one-click approval, or done by Ivy within your cap when you switch them on.

The What Ivy does on her own card in Strathly's Behavior settings: answer from your knowledge, recommend products and build a cart, look up an order and its tracking, offer the welcome code WELCOME10, and take an email when your team is away.
Ivy's Behavior page lists what she does without asking. Order changes stay with your team until you switch each one on. Sample store.Source: Strathly's dashboard, captured October 14, 2026.

Your team, without seat math. Handoff rules and keyword rules, Ivy's summary and drafted reply, a shared inbox with Needs you, business hours and a reply target, and the iPhone app with push. Your team's conversations never count toward your plan.

A setup measured in minutes. Connect Shopify, let Ivy read the store, test her in the Playground on your real catalog and orders, and switch on the app embed in your theme. How Strathly goes from install to first answer walks through the steps, and every feature, on every plan lists the rest.

A price you can plan. Only Ivy's conversations count, every feature is on every plan, extra conversations never expire, and there is no automatic overage. The pricing calculator shows your month at your volume.

Frequently asked questions

What is the best AI chatbot for ecommerce in 2026?

For a Shopify store, Strathly: it sells with product cards and a real cart, answers and changes orders within your limits, hands off with a drafted reply, and bills only the conversations Ivy takes. For stores on other platforms, Tidio (a free start and one inbox for every channel) and Gorgias (a full helpdesk) are the strongest choices in this comparison.

How much does an AI chatbot for an online store cost?

From free (Shopify Inbox, and the free tiers of Tidio, Chatty and others) to several hundred dollars a month for a few hundred AI conversations. The unit matters more than the price: per conversation, per reply, per resolution or per visitor. Strathly starts at $39 a month for 100 Ivy conversations, with your team's conversations unlimited; see what counts as a conversation.

Can an ecommerce chatbot process refunds or change orders?

Yes, several can: Strathly, Tidio, Gorgias, Zipchat, Fin and Rep AI all list order actions such as refunds, cancellations or address changes. Check three things: what happens by default, how the shopper proves the order is theirs, and whether you can undo an action. Shopify Inbox and Chatty list order lookups or tracking, not order changes.

Is Tidio better than Strathly?

No: for a Shopify store that wants its chat to sell and handle orders, Strathly does more for less at volume, because 1,000 Lyro conversations cost $700 a month on top of Tidio's helpdesk plan, while Strathly's Scale plan includes 1,000 Ivy conversations for $199. The honest exception: if you sell on several platforms or need email and social in the same inbox, Tidio covers that and Strathly doesn't.

Do I need a helpdesk as well as an AI chatbot?

Not if most of your customer conversations happen in your store's chat. A storefront AI agent with a shared inbox, handoff rules and a phone app covers a small or mid-size team. A full helpdesk such as Gorgias or Zendesk earns its cost when your team answers large volumes of email, social messages and calls in one queue; Gorgias vs Zendesk for Shopify stores compares the two.

Does Strathly work on WooCommerce, BigCommerce or Wix?

No, Strathly runs on Shopify only today. If your store is on another platform, the multi-platform tools in this list are your options: Tidio, Gorgias, Zipchat, Fin, Rep AI and Chatbase each list their supported platforms in their entry above.

Will an AI chatbot make up answers about my store?

It can if it answers from general knowledge instead of your store's data. Choose a tool that answers only from your catalog, policies and pages, says when it doesn't know, and shows your team what each answer was based on. Ivy works this way, and Teach Ivy fixes a gap once for every shopper who asks.

Conclusion

The best AI chatbot for an ecommerce store is the one that does the store's real work: it sells from your catalog, answers and changes orders, and hands off cleanly, at a price that follows the conversations it handles. Helpdesks and builders win where you need every channel or a custom agent; free chat wins on price and stops at answering. For a Shopify store, Strathly does all four jobs on every plan, and your team's conversations never count. Ask the five example questions in a trial and the difference shows in ten minutes.

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